Our journey at NaturalE began with Esther, a native of Ghana living amidst the vibrant life of Canada, who found herself yearning for the comforting embrace of her homeland’s shea butter. Despite the miles that separated her from Ghana, Esther’s heart remained tethered to the ancestral wisdom and traditional remedies she grew up with. Driven by a deep connection to her roots and a passion to share the healing touch of shea butter, Esther set out to create something truly special. Drawing from the rich heritage of Ghana and her experiences in Canada, she crafted NaturalE Shea Butter—a product that embodies the essence of both worlds.

Esther's mission was clear: to bring the nourishing benefits of shea butter to her new community and beyond. With relentless dedication, she experimented and refined the formula until it was perfect, ensuring that every jar of NaturalE Shea Butter retained all the enriching benefits familiar from her youth. The result? A brand that quickly captivated a devoted following, celebrated for its authenticity and effectiveness. Today, our Shea Butter not only represents a fusion of cultures but also stands as a symbol of unity, bringing people together in their quest for natural beauty and holistic wellness. For us at NaturalE, led by a proud Black, family-owned, and female-driven team, it’s more than just a business—it’s a celebration of heritage and a commitment to genuine, heartfelt self-care.