Native to Ghana, her journey with NaturalE began from a personal longing for the comforting, natural Shea butter of her Ghanaian roots. Despite being far from home, Esther stayed deeply connected to the traditional remedies and ancestral wisdom she was raised with. Motivated by a strong desire to share these healing properties with her new community, she founded NaturalE, creating a unique line of Shea butter products that perfectly blend the essences of Ghana and Canada.

Esther’s dedication to authenticity and quality led her to meticulously research and perfect the formula for NaturalE’s Shea Butter, ensuring it retained the nourishing benefits she knew so well. Under her leadership, NaturalE has flourished, gaining a devoted following and becoming a symbol of cultural unity and holistic wellness. For Esther, NaturalE is more than just a business—it is a celebration of heritage and a commitment to promoting natural beauty and self-care across communities.